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Branding: It’s Time to Sell YOU The most interesting part of your brand is often undervalued: it’s you and your team. Advertising legend, David Ogilvy, believed photographs sell better than illustrations. He wrote in Ogilvy on Advertising, “The consumer cannot identify herself with the character in the cartoon. And cartoons do not invite belief.” Ogilvy’s ads...


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Creativity Justified

As the pioneer of the lean startup movement, Creativity Justified has dedicated it’s time to sharing effective business strategies that help new businesses and enterpreneurs invest in their brand the right way.

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